Description:

The pandemic provoked a cosmic reshuffle of global realities, individual beliefs, and social norms. In the face of seismic change, we are forced to relook at the way we do things. To begin again, to reset. At the same time, millennials and Gen Z have started challenging traditional approaches to healthcare by taking a more complete view of overall health and disease prevention.

As we move through 2022, we are looking at well-being through a new lens. We are craving a sense of control in an out-of-control world, and taking wellness into our own hands.

Enter Health by Habit, a supplement company challenging the status quo of what a wellness brand can be and making it relevant to today’s consumers. When designing the US website, the concept of harnessing control was visually depicted by a simplistic grid style design, but organised in an unexpected way, creating an easy-to-navigate platform for millennials and Gen Z to a enjoy a more unique and holistic view into the world of supplements.

Pops of quirky personality icons, text and cutting edge imagery send people on a fun and unexpected journey, whilst educating them on the importance of a holistic approach to well-being and the Health by Habit product range.

Heroing our brand’s bold and colourful imagery, the simple 12-column grid layout allows flexibility with a level of structure and fluidity. The images take centre stage on this website, complemented by the brand’s bold type selection—Tusker. Its varied weights are used strategically throughout to lead the consumer instinctively around the site.

The Health by Habit website is a bold statement in the world of wellness. Share the power of habit.