Digital
Sons & Co. 120 TRA
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Pou Auaha / Creative Director
Timothy Kelleher
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Ngā Kaimahi / Team Members
Matthew Arnold, Paul Bright -
Kaitautoko / Contributors
Richard Orjis, Andrew Lewis, Amber Coulter, Claire Tutill, Colleen Ryan -
Client
TRA
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/yb/fi/th/g4/1-0-1172-0-826.jpg?k=f6a4cc18d5)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/0r/y6/rx/4n/2-0-1172-0-826.jpg?k=ebf48e56e7)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/kr/xh/p8/wd/3-0-1172-0-826.jpg?k=acba1f13e7)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/sa/jh/fs/db/4-0-1172-0-826.jpg?k=84d93842e4)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/7w/pm/dz/ws/5-0-1172-0-826.jpg?k=7e5235650e)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/8u/5e/b6/aw/6-0-1172-0-826.jpg?k=653826546e)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/us/lq/gw/ar/7-0-1172-0-826.jpg?k=40373a6585)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/1j/se/n9/ii/8-0-1172-0-826.jpg?k=973bd4c86a)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/za/r0/s6/rd/9-0-1172-0-826.jpg?k=715a1ab33e)
Judge's comments:
The TRA site strikes a perfect balance between usability and invention. Its Lynchian video backdrops are cold yet comforting, and its tangible navigational approach kept the judges digging ever deeper through its rich content. What a time to be alive, indeed.