Sons & Co. 120 Silo Theatre
Ringatoi Matua / Design DirectorTimothy Kelleher
Ngā Kaimahi / Team MembersMatthew Arnold, Greg Brown
Kaitautoko / ContributorsAlt Group, Toaki Okano
The Silo Theatre website is a small scale project that benefits from being a very direct interpretation of its print origins. But the playfulness of the brand can be found in the site's subtle interactive flourishes. Its formal visual design gives way to a whimsical approach to movement and content staging. Indeed, the site directs the audience's eye around the screen as expertly as any theatre production. In this way, you are drawn into ever-deeper engagement with the content. Against other strong contenders, the Silo Theatre website was ultimately singled out for its simplicity.