Resn 45 Clemenger BBDO Wellington 6 Rightcar Safety Simulator
ClientNZ Transport Agency
Right Care safety simulator explains something potentially complex in a simple way. One can see the danger of unsafe cars immediately without having to process technical information. Through clearly communicated visual design you can see the impact of a car accident on your body. As a call to action, the audience is motivated to check instantaneously if their own car is safe.