Resn 49 Clemenger BBDO Wellington 10 Rightcar Safety Simulator

Small Scale Websites 2020 Credits
  • Client
    NZ Transport Agency
Judge's comments:

Right Care safety simulator explains something potentially complex in a simple way. One can see the danger of unsafe cars immediately without having to process technical information. Through clearly communicated visual design you can see the impact of a car accident on your body. As a call to action, the audience is motivated to check instantaneously if their own car is safe.