Resn 56 GOOD Meat

  • Pou Auaha / Creative Director
  • Client
    Eat Just Inc.

GOOD Meat is the world’s first commercially available cultured meat—real meat, grown directly from chicken cells. Bypassing the need to raise livestock for meat, cultured meat has the potential to change the world, providing enormous benefits to humans, animals, and the environment. In November 2020, the Singaporean government gave GOOD Meat the regulatory green light, making it the first cultured meat product to be approved for sale anywhere in the world. Parent company Eat Just moved swiftly to stage a product launch and placed its trust in us to create a website that would introduce GOOD Meat to the world.

The website launched on December 19th, 2020, helping to generate headlines around the world and putting an international spotlight on GOOD Meat. The carefully crafted storytelling experience created brand awareness and communicated GOOD Meat’s many benefits. The real-time 3D graphics and cinematic effects captivated users and gave them a glimpse into a better future—a future with GOOD Meat.