Inhouse 78 Fletcher Design
Creative DirectorArch MacDonnell
Design DirectorToby Curnow
Team MembersDean Foster, Alexandra Turner, Alistair McCready, Arch MacDonnell, Toby Curnow, Thomas Asche
Fletcher design is an Auckland-based global commercial furniture company. They required a new website to showcase products, compellingly tell their brand story, and feature projects with product in-situ. Each product line has a discreet page that features studio photography, isometric drawings, animations, and designer profiles. The site features a thin line framing system referencing an architectural plan drawing aesthetic, complemented with thinly outlined navigation modules that give the site graphic detail. The site's colour palette is predominantly black and white, allowing the products' distinctive colourways to shine through.