Digital

Inhouse 78 Fletcher Design

Finalist
Small Scale Websites 2021 Credits
  • Creative Director
    Arch MacDonnell
  • Design Director
    Toby Curnow
  • Team Members
    Dean Foster, Alexandra Turner, Alistair McCready, Arch MacDonnell, Toby Curnow, Thomas Asche
  • Contributor
    Toaki Okano
  • Client
    Fletcher Design
Description:

Fletcher design is an Auckland-based global commercial furniture company. They required a new website to showcase products, compellingly tell their brand story, and feature projects with product in-situ. Each product line has a discreet page that features studio photography, isometric drawings, animations, and designer profiles. The site features a thin line framing system referencing an architectural plan drawing aesthetic, complemented with thinly outlined navigation modules that give the site graphic detail. The site's colour palette is predominantly black and white, allowing the products' distinctive colourways to shine through.