Grafik 23 Seachange 54 Pilot
Creative DirectorsNick de Jardine, Amanda Gaskin, Tim Donaldson
ContributorsTom Gibson, Ashley Procter
Pilot (formerly DigitalEQ) are a strategic digital marketing company based in Auckland. Working exclusively across the Fashion and Lifestyle industries, they are known for holding close relationships with their clients, often becoming an extension of a clients team. As part of a re-brand, Pilot needed a new website to articulate their offering, celebrate their success and attract new business. The scope of the project included both design, development and identity design.
Our solution was to create a website that showcases what is possible when you take a bird’s eye view of your digital marketing.
Animated numbers draw attention to the impressive results that Pilot can offer clients. Content sits within a light and open layout — always guiding users towards a call to action at the end of the page. A uniquely designed grid system facilitates discovery through organic and random moments of interaction. The design mirrors the elegant minimalism found in high-end fashion editorials, with an elegant serif taking centre stage. As Pilot do not offer creative services, it was important that messaging and user experience communicated this. This visual language balances typography, imagery and negative space, giving Pilot a recognisable voice.
The overall result is a lightweight and engaging website, with a rich sense of value and trust distilled through a refined and effortless typographic treatment. These are the experts.