Description:

The Catch is a digital storytelling site for Long Lead that resurrects the extraordinary legacy of Virginia Kraft, a pioneering sports journalist from the golden age of publishing. Our challenge was to create an immersive editorial experience showcasing Kraft's groundbreaking 26-year career at Sports Illustrated while prompting reflection on the complexities of being a trailblazer.
We crafted a layered, interactive experience mirroring the depth of Kraft's character and career. Drawing inspiration from mid-century Sports Illustrated magazines, we bridged vintage print aesthetics with modern digital storytelling. The design uses layering as a central motif, allowing users to uncover different aspects of Kraft's legacy as they navigate the site.
Interactive elements invite users to engage deeply with archival content, comparing Kraft's original reporting with modern reflections. This approach encourages a nuanced understanding of her complex legacy.
The Catch challenges conventional narratives about pioneering women by presenting a portrait that embraces contradictions. It contributes to a reassessment of women's roles in journalism history, serving not just as a tribute to Kraft, but as a call to action to celebrate complex stories of unconventional female trailblazers across all fields.