Description:

For new website to re-establish Emma Kaniuk, an accomplished creative director and designer known for her work that is useful, beautiful, and fun, and for the way she looks at briefs, projects, and life from a different perspective.

We decided to lead with playfulness, taking the internet language of the endless scroll and flipping it into a moment of alternative perspective and play—a synchronized, opposing motion.

When we introduce elements like a mirror infinity scroll or inverted typography, we’re not just adding tech; we’re embedding a narrative into the very fabric of the user experience. These aren't just effects; they are metaphors and a tight attention to detail.