Digital

DDB Group Aotearoa NZ 22 VW Greenprint

Finalist
2024 Small Scale Websites
Credits
  • Pou Auaha / Creative Directors
    Rory McKechnie, Zac Lancaster, Matty Burton, Gary Steele
  • Pou Rautaki / Strategic Lead
    Charlotte Marks
  • Ringatoi Matua / Design Directors
    Dean Pomfrett, Elliot Oxborough
  • Ngā Kaimahi / Team Members
    Mitch Young, Emma Stenhouse, Liz Knox, Lizzy Funaki, Sarah Mee, Sheetal Pradhan, Brianna Elder, Chris Evans
  • Kaitautoko / Contributors
    Hannah Freeman-Green, In Ha Ryu, Kathryn Hollis, Julz Lane, Paul Edwards, Connyr Snell, Cain Duff, Gordon Muir, Justine Ellis, Adam Page, Miller Yule
  • Client
    Volkswagen NZ
Description:

The kombi is an icon for progressiveness, driven by those who believed in a better world. But it’s still a petrol vehicle. So to help those who love their Kombi and the environment, Volkswagen created The Greenprint. An open source set of plans that anyone can use to turn their Kombi into an EV, in 20 easy-ish steps. We made an all-in-one kit available, or owners could source the parts themselves with our approved list, and not pay us a cent. An online hub housed further details about each step, along with user generated videos and FAQs – by the people, for the people in true VW spirit.