DDB Group Aotearoa NZ 31 F.O.L.A. ( Festival of Live Art )

Finalist
Credits
  • Ringatoi Matua / Design Directors
    Dean Pomfrett, Elliot Oxborough
  • Ngā Kaimahi / Team Members
    Juvenesco, Sarah Mee, In Ha Ryu, Victor Potasso, Meher Ghadiali, Nicolas Debiaggi, Jacob Davies
  • Client
    Nahyeon Lee
Description:

F.O.L.A. (Festival of Live Art) is a biennial celebration of daring, subversive, and experimental performance in the heart of Tāmaki Makaurau.
To match the energy of the festival, we reimagined FOLA’s digital presence as a living, breathing platform that could evolve while giving artists a space to be fully seen and heard. The new website acts as a digital stage, built to honour the diversity and depth of Aotearoa’s live art community. It doesn’t just promote events; it reflects the spirit of the festival itself — playful, ungovernable, and full of cultural life.
The design is intentfully constructed to shift with each new evolution of FOLA, allowing artists and campaign visuals to take over the site without losing its identity. It celebrates the passing of time with a gradient and audio system that changes from sunrise to moonlight, localising the experience to the rhythms of Tāmaki Makaurau and grounding it in both place and person.
More than just a website, this platform gives FOLA a future-facing foundation that holds space for bold, intersectional voices and supports the evolution of experimental art in Aotearoa.