Description:

Advance Flooring supplies high-performance commercial flooring systems designed to elevate the spaces where people learn, work, connect and have fun. As part of a wider rebrand, they approached us to transform their website into a modern, user-focused platform that better supports architects, designers, builders, and installers across Aotearoa.
The goal was to simplify the flooring specification process while showcasing the full scope of Advance’s product offering and sector expertise. This included streamlining access to technical information, enabling tailored sample ordering, and integrating the site with internal CRM systems to support lead generation and sales.
A key feature of the new platform is an interactive product visualiser that allows users to explore flooring options in realistic environments, test combinations, and rotate views - turning the site into an active specification tool.
The final result aligns with the brand’s refreshed positioning and meets the high expectations of the A&D community, making flooring selection smarter, easier, and more inspiring. Early feedback has been overwhelmingly positive, with increased engagement and strong uptake of new tools and features.