Resn 56 Zero Landfill

  • Pou Auaha / Creative Director
    Resn & Carmichael Lynch
  • Ringatoi Matua / Design Director
    Resn & Carmichael Lynch
  • Client
    Carmichael Lynch, Minneapolis
Judge's comments:

Drop-dead beautiful, and unexpected from a mainstream brand. This piece offered a unique browsing experience through its use of transitions and a navigation structure that was inextricably tied to the subject matter, elevating its parent brand in the process. Natural, fluid, organic.