Juicebox 4 Bridge42
Pou Auaha / Creative DirectorAnthony Nankervis
Pou Rautaki / Strategic LeadPooja Hoderkar
Ringatoi Matua / Design DirectorMatt Woodcock
Kaituhi Matua / Copywriter LeadJoe Mooney
Kaitautoko / ContributorRachel Thwaites
ClientChui Lin Chong
Bridge42 are commercial project managers and community shapers with a national footprint and offices in Perth, Melbourne, Sydney and Brisbane. They’re an ambitious and forward-thinking business, aiming to achieve transformative outcomes for their clients and the communities they create.
A strategic market repositioning informed the creation of a digital experience that elevated the brand and reflected its prowess across Australia.
The objective was clear: Demonstrate Bridge42’s vision of ‘revealing the promise of Australia’s emerging future’ and its strong capabilities across four key service areas — emerging futures, advisory, development management and project management – and leave a lasting impression on its audience.
We brought together an internal creative team of storytellers, designers, motion artists and frontend developers to think deeply and broadly about what this digital experience could look like. The best ideas came from drifting far off course to come back to a powerful element or feature that could be brought to life.
Teaming a copywriter and UX designer together ensured we nailed the messaging hierarchy and flow of the website. Projects are visually represented through a gallery focusing on outcomes, specifically how each project makes a positive impact on its community.
We were inspired by Bridge42’s mantra of ‘convergence/divergence’ and how this showed up in their logo, and used this as a device throughout the site. We reflected ‘transformation’ by activating the brand elements through a side-scrolling experience that spoke to the forward motion of the business.
The result is a compelling digital experience that stays true to brand and strategy while effectively representing a hands-on visionary.