Description:

Tyba is an AI-powered platform that helps optimise the profitability of energy storage projects, one of the most critical components in the transition to a low-carbon grid. Their technology provides real-time market insights, automated operations, and advanced forecasting, giving developers, owners, and operators the tools they need to make better and faster decisions.

Our challenge was to bring this complex technology to life through a brand and website that felt smart, professional, and intuitive without overwhelming users. The goal was to help Tyba stand out in a rapidly evolving sector and to give their team a digital presence that could support long-term growth.

We refined their visual identity to reflect their position as industry leaders: clean, confident, and sharp. But the real power of the site comes from its use of data visualisation. Instead of hiding the detail, we designed interactive visuals, charts, and animations that make Tyba’s insights feel clear and actionable. These help users quickly grasp the platform’s value, whether they’re energy analysts or investors.

The result is a digital experience that is both visually engaging and technically effective. The site has become a key part of Tyba’s marketing and sales toolkit, improving engagement, supporting growth, and helping explain a complex product in a way that resonates.

This wasn’t about simplification for the sake of it. It was about clarity. Good design doesn’t just look good, it works hard. And for a company like Tyba, clarity builds credibility and drives action.