Wildsam, a distinctive US-based travel guide company, sought to create a digital home that would embody their unique approach to travel. The challenge was to inspire wanderlust, simplify travel research, and encourage people to "Travel Different" while showcasing their field guides and diverse content formats. Our approach centered on building a multimedia content hub with intuitive navigation, accommodating various story formats through modular design. We crafted a captivating digital experience that seamlessly blends Wildsam's unique outlook with engaging visuals and interactive elements. The design captures the essence of their print guides while bringing it to life on screen, utilizing a mix of fonts and dynamic color schemes to enhance storytelling. The resulting platform is more than a website; it's an open road for curious travelers. It simplifies travel research, allows users to save stories and create playlists, and integrates product offerings with editorial content. A user-friendly CMS empowers Wildsam's team with unprecedented control over content presentation. This digital redesign sets a new standard in travel content, positioning Wildsam as an innovative brand that truly invites users to explore with more meaning and intention.
Description:
Wildsam, a distinctive US-based travel guide company, sought to create a digital home that would embody their unique approach to travel. The challenge was to inspire wanderlust, simplify travel research, and encourage people to "Travel Different" while showcasing their field guides and diverse content formats.
Our approach centered on building a multimedia content hub with intuitive navigation, accommodating various story formats through modular design. We crafted a captivating digital experience that seamlessly blends Wildsam's unique outlook with engaging visuals and interactive elements. The design captures the essence of their print guides while bringing it to life on screen, utilizing a mix of fonts and dynamic color schemes to enhance storytelling.
The resulting platform is more than a website; it's an open road for curious travelers. It simplifies travel research, allows users to save stories and create playlists, and integrates product offerings with editorial content. A user-friendly CMS empowers Wildsam's team with unprecedented control over content presentation.
This digital redesign sets a new standard in travel content, positioning Wildsam as an innovative brand that truly invites users to explore with more meaning and intention.