DNA 78 Team All Blacks

  • Pou Auaha / Creative Director
    Stacey Orr
  • Ngā Kaimahi / Team Members
    Zakary Kinnaird, Chiara Monteleone, Nicola Bourne
  • Client
    NZ Rugby
Judge's comments:

This site made us patriotic for the ABs all over again, especially on game day. An ambitious design challenge executed with flare. Strong typographic and image choices made the design feel bold and open. Team All Blacks brings New Zealanders on board in a non-patronising way, often a difficult task when dealing with such a broad scope.