DNA 75 CERT New Zealand
Creative DirectorsPhil Dunstan-Brown, Charlene Turei
Design DirectorStacy Orr
Team MembersKatherine Allan, Zak Kinnaird, Idris Corap, Amy Revell, John Milmine, Andy Dover, Georgy Malanichev, Naomi Guyer, Jim Perry, Tony Watson, Julian Thomson, Jacob Roberts, Scott Newlands
This entry places the spotlight squarely on a real, urgent problem. The site’s progressive-disclosure model works brilliantly to guide the reader through, and the simplicity of layout works perfectly to bring clarity to its text-heavy content. Its sensitivity to typography and a strong understanding of hierarchy and content flow all contributed to this being the judges’ pick for the best interactive work in 2017. It is inspiring to see a brief taken to this level with a resulting outcome that is approachable, easy to consume, never overwhelming, and user focused above all else. Here’s to pushing the limits of not only government sites, but large-scale digital projects full stop.