Digital
DNA 78 CERT New Zealand
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Pou Auaha / Creative Directors
Phil Dunstan-Brown, Charlene Turei
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Ringatoi Matua / Design Director
Stacy Orr
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Ngā Kaimahi / Team Members
Katherine Allan, Zak Kinnaird, Idris Corap, Amy Revell, John Milmine, Andy Dover, Georgy Malanichev, Naomi Guyer, Jim Perry, Tony Watson, Julian Thomson, Jacob Roberts, Scott Newlands -
Client
MBIE
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/ny/vg/z9/3p/Cert%20NZ%2001-0-1172-0-826.jpg?k=8693d5bd55)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/p4/gt/rs/17/Cert%20NZ%2002-0-1172-0-826.jpg?k=ae0117e463)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/vy/54/wk/f6/Cert%20NZ%2003-0-1172-0-826.jpg?k=750a846a9c)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/nm/f7/lz/ja/Cert%20NZ%2004-0-1172-0-826.jpg?k=7b1fe88ddb)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/vq/0a/v2/v4/Cert%20NZ%2005-0-1172-0-826.jpg?k=46fefa88d9)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/dx/3j/e1/q4/Cert%20NZ%2006-0-1172-0-826.jpg?k=c2ef3409ef)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/69/xq/ts/76/Cert%20NZ%2007-0-1172-0-826.jpg?k=6f5548d5ae)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/t4/gt/cx/9i/Cert%20NZ%2008-0-1172-0-826.jpg?k=e5851e5677)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/uy/vh/3b/cd/Cert%20NZ%2009-0-1172-0-826.jpg?k=d7f58f326c)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/3g/he/qd/j2/Cert%20NZ%2010-0-1172-0-826.jpg?k=ee822dcdd1)
Judge's comments:
This entry places the spotlight squarely on a real, urgent problem. The site’s progressive-disclosure model works brilliantly to guide the reader through, and the simplicity of layout works perfectly to bring clarity to its text-heavy content. Its sensitivity to typography and a strong understanding of hierarchy and content flow all contributed to this being the judges’ pick for the best interactive work in 2017. It is inspiring to see a brief taken to this level with a resulting outcome that is approachable, easy to consume, never overwhelming, and user focused above all else. Here’s to pushing the limits of not only government sites, but large-scale digital projects full stop.