DNA 78 CERT New Zealand

  • Pou Auaha / Creative Directors
    Phil Dunstan-Brown, Charlene Turei
  • Ringatoi Matua / Design Director
    Stacy Orr
  • Ngā Kaimahi / Team Members
    Katherine Allan, Zak Kinnaird, Idris Corap, Amy Revell, John Milmine, Andy Dover, Georgy Malanichev, Naomi Guyer, Jim Perry, Tony Watson, Julian Thomson, Jacob Roberts, Scott Newlands
  • Client
Judge's comments:

This entry places the spotlight squarely on a real, urgent problem. The site’s progressive-disclosure model works brilliantly to guide the reader through, and the simplicity of layout works perfectly to bring clarity to its text-heavy content. Its sensitivity to typography and a strong understanding of hierarchy and content flow all contributed to this being the judges’ pick for the best interactive work in 2017. It is inspiring to see a brief taken to this level with a resulting outcome that is approachable, easy to consume, never overwhelming, and user focused above all else. Here’s to pushing the limits of not only government sites, but large-scale digital projects full stop.