Designworks 181 Te Papa Gallipoli Digital Experience

  • Pou Auaha / Creative Director
    Dan Mercer
  • Ringatoi Matua / Design Director
    Michael Crosbie
  • Ngā Kaimahi / Team Members
    Ryan Ferguson, Gareth White, Karl Madsen, David Bastian, Damian Alexander
  • Kaitautoko / Contributors
    Nick Hughes, Victoria Linton, Sally Fisher, Craig Gainsborough, Sir Richard Taylor, Guy Vasey, Michael Allerby
  • Client
    Museum of New Zealand Te Papa Tongarewa
Judge's comments:

A polished, immersive and highly art-directed marketing tool that charms through the use of unique, full-screen transitions. Its multiple navigation paths were never confusing, and the experience was perfectly weighted to entice viewers to see the associated exhibition.