Digital
DDB Group Aotearoa NZ 31 Momentum Clinical Research
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Ringatoi Matua / Design Directors
Dean Pomfrett, Fabricio Maniu
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Ngā Kaimahi / Team Members
Sarah Mee, Elliot Oxborough, Chris Evans, Gustavo Campana, Victor Potasso, James Whittington -
Client
Alan Hopkins










Description:
Clinical trials are often seen as complex, intimidating, or even risky—but they’re also a vital part of medical progress. Momentum Clinical Research set out to change perceptions by building a digital experience that’s welcoming, transparent, and grounded in empathy.
We helped create a new website that centres the needs of people—patients, caregivers, and sponsors alike. Designed to be easy to navigate, simple to understand, and emotionally considered, the platform helps people engage with trials in a more informed and confident way.
The result is a friendlier, more human approach to research—built on trust, care, and connection.