DDB Group Aotearoa NZ 31 Momentum Clinical Research

Finalist
Credits
  • Ringatoi Matua / Design Directors
    Dean Pomfrett, Fabricio Maniu
  • Ngā Kaimahi / Team Members
    Sarah Mee, Elliot Oxborough, Chris Evans, Gustavo Campana, Victor Potasso, James Whittington
  • Client
    Alan Hopkins
Description:

Clinical trials are often seen as complex, intimidating, or even risky—but they’re also a vital part of medical progress. Momentum Clinical Research set out to change perceptions by building a digital experience that’s welcoming, transparent, and grounded in empathy.
We helped create a new website that centres the needs of people—patients, caregivers, and sponsors alike. Designed to be easy to navigate, simple to understand, and emotionally considered, the platform helps people engage with trials in a more informed and confident way.
The result is a friendlier, more human approach to research—built on trust, care, and connection.