Digital
Alt Group 148 Fisher & Paykel Kitchen Tools
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Pou Auaha / Creative Director
Dean Poole
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Ngā Kaimahi / Team Members
Kris Lane, Nicole Stock, Simone Stephens, Sons & Co, Grafik -
Kaitautoko / Contributors
Larnie Nicholson, Mark Smith, Sam Hartnett, Katherine Lu -
Client
Fisher & Paykel Appliances
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/4578/FP_The_Kitchen_Tools-01-0-1172-0-826.jpg?k=da46bb8a94)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/4578/FP_The_Kitchen_Tools-02-0-1172-0-826.jpg?k=29a2c9457c)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/4578/FP_The_Kitchen_Tools-03-0-1172-0-826.jpg?k=29a2c9457c)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/4578/FP_The_Kitchen_Tools-04-0-1172-0-826.jpg?k=c648375bc1)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/4578/FP_The_Kitchen_Tools-05-0-1172-0-826.jpg?k=34770562b7)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/migrated/entry/4578/FP_The_Kitchen_Tools-06-0-1172-0-826.jpg?k=34770562b7)
Judge's comments:
The Kitchen Tools site demonstrates a deep understanding of the needs of its target audience: architects. Information paired with inspiration; phenomenal content paired with restrained design.