Waxeye 3 Te Kōtiu

Finalist
Credits
  • Pou Auaha / Creative Director
    Paul James
  • Ngā Kaimahi / Team Members
    Neil Patton, Kelsey Jones, Nisch Pokhrel, Vlad Vasin, Graig Gladding, Rachel Bush, Karla Bo Johnson, Jessica Gommers, Nikau Hindin, Takoha Ropati, Hone Martin
  • Kaitautoko / Contributors
    Rachel Michaels, Freya Elmer, Melissa Hodson, Tom Beeston, Susan Tolich, Chelsea Renshaw, Emma Prideaux, Kahra Scott-James, Matt Tucker, Wayne Ferguson, Kataraina Ropati, Ben Thomason
  • Client
    MOTAT Museum of Transport and Technology
Description:

Te Kōtiu is an innovative immersive projection experience that transforms MOTAT’s Aviation Hall into a captivating, educational space for families. This 12-minute immersive show, narrated in both te reo Māori and English, showcases New Zealand’s aviation heritage and celebrates the diverse pioneers of flight, playing on a loop multiple times a day.

Projected across two large-scale flying-boat aircraft, a suspended mesh, and the floor, Te Kōtiu uses a combination of video, animation, archival images, and soundscapes to create a dynamic narrative environment.

Developed through a close creative collaboration between our team and MOTAT, the project aimed to breathe life into the static aircraft collection. Our role encompassed the entire digital experience, from initial concept development to content creation, design, and motion graphics, including direction for the technical production installation. Utilising advanced projection mapping techniques and a VR digital twin of the Aviation Hall, our creative team meticulously simulated and refined the experience to ensure a seamless integration of narrative, technology, objects and space.

The success of Te Kōtiu is evidenced by its profound impact on visitor engagement and satisfaction. Since its launch, the experience has contributed to a significant increase in visitor attendance, demonstrating its appeal and educational value to diverse audiences. This achievement was further underscored by Te Kōtiu’s recognition as the “Best Use of Digital – International” at the Museums + Heritage Awards, affirming its status as a groundbreaking initiative in immersive storytelling.

Central to Te Kōtiu’s design was its ability to merge cultural storytelling with cutting-edge technology. By presenting narratives in both te reo Māori and English, the experience not only celebrates New Zealand’s rich aviation history but also promotes cultural inclusivity. Visitors are immersed in a sensory journey that highlights key milestones and personalities in aviation, from early balloonists to record-breaking aviators like Jean Batten. The dynamic use of projection surfaces and synchronised soundscapes enhances the emotional impact, creating a memorable and educational experience for all ages.

Moreover, Te Kōtiu serves as a testament to the power of collaboration and innovation in museum experiences. By leveraging digital tools and creative expertise, we have successfully transformed a traditional museum space into an interactive hub of learning and inspiration. Feedback from visitors has been overwhelmingly positive, with many praising the immersive nature of the experience and its ability to evoke a sense of wonder and discovery.

In conclusion, Te Kōtiu stands as a pioneering example of how digital technology can amplify cultural narratives and engage diverse audiences in meaningful ways. As we continue to innovate and expand the boundaries of museum experiences, we remain committed to creating impactful, educational experiences that resonate with visitors and enrich our understanding of New Zealand’s cultural heritage.