Assembly 58 Colenso BBDO 66 Spark 5G Street Museum

  • Pou Auaha / Creative Director
    Colenso BBDO
  • Ringatoi Matua / Design Director
  • Client

The Spark 5G Street Museum is a series of 5G-powered augmented reality (AR) exhibits that bring to life unseen stories of some of our nation’s most iconic creatives: Parris Goebel, Benee, David Dallas, Teeks, and Askew One.

Each artist came with their own unique creative expression, and it was our challenge to channel that into an original AR experience. This new technology puts a lot of control into the users hands, and so we really wanted each experience to encourage exploration and immersion into each artist’s world.