Credits
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Kaitautoko / Contributors
Gavin McLeod, Paul Meates, Jack Robertson, Robert Boddington, Madeleine Batkin-Walkerden, Baxter Atkins, Kenn Huang, Michelle Nguyen, Joe Tran, Paul Palmas, Christian Hewitt, Denis Bernar, Ashley Cunningham, Cleo De Kerorguen, Mary Anne Troung, Raisa Mushrafi, Laura Eagleton, Mary Storey, Patty Nowak, Bree Prisuda, Liam O'Brien, Johnny Berger, Grace Vizor, Billy West, Tania Jeram, Tash Johnson, Morten Furre, Ollie Ritchie, Vicky Stewardson, Gavin Brownlie, Kirstie Peters, Tim Chapman, Sijun Yan, Jane Wang, Soumya Shekar, Vikram Likki, Phuong Anh, Devinder Singh, Daryl Eksteen, Irum Rasheed, Jillian Arcenas, Sophie Gallagher, Jarryd Patel, Ben Daley, Alex Capper, Isabella Holder, Gilliana Axia, Steven Flood, Ana Rasic, Ed Kopkas, Akash Bhattacharya, Cameron Berry, Panda Xiong, Hansen Ding, Daphne Yeung, Livewire, Gamefam, Moisty Media, Revolver, The Glue Society, Luke Nuto, Michael Ritchie, Pip Smart, Jasmin Helliar, Max Horn, Damien Drew, Wild Sets, TFCG Events, Sonar Music, Matteo Zingales, Andy Stewart, Sophie Haydon , Haylee Poppi , Ogilvy PR, Alex Campbell , Jason Munro, Lucy Tickner, Ruby Luya, Connie Chan
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Client
Samsung Australia
Description:
Samsung’s latest device, the S24, is the perfect phone for immersive mobile gaming. With optimised RAM, screen and cooling, it’s the mobile device for anyone looking to game on-the-go. But in the Apple-obsessed Australian market, they needed to do something to help them stand out from their competition.
Both Google and Apple are embroiled in a lawsuit with the biggest game in the world, Fortnite, which means the game is unplayable on their phones.
So we played on this flaw in the busiest mobile gaming arena; the commute. Clash of Commuters is a Fortnite competition to find Australia’s greatest on-the-go gamer, in a map inspired by the Aussie commute, filled with delays, rival commuters, tannoy announcements, bin chickens and ads for our perfect gaming phone. Across buses, trains, trams and ferries, commuters competed to win the greatest on-the-go gaming device, in a space our competitors couldn’t play in.