Description:

RUBY is a beloved New Zealand fashion label that moves with the fluidity of their audience. Inclusive, progressive and multi-dimensional, the brand embodies much more than their ever-evolving apparel – it's a community.

The brief was to design and build a new ecommerce site that would be a flexible canvas, empowering the marketing team to run initiatives, grow the community and increase sales.

A joyful site with inclusivity built into the very functionality, it's a true representation of an effervescent brand and its customers.