Studio Almond 16 MyCube

Credits
  • Pou Auaha / Creative Director
    Monica Murton
  • Pou Rautaki / Strategic Lead
    Alex Murton
  • Ringatoi Matua / Design Director
    Daisy Zou
  • Ngā Kaimahi / Team Members
    Gina Kelly, Ahmad Bilal, Alyona Rogovaya, Sam Taylor, Nauman Samejo
  • Client
    Scott Annan
Description:

Mycube, an American business with a 120-year family legacy in safekeeping, came to us for a new ecommerce site following a brand refresh.

With comprehensive audience data, Mycube knew what their customers were storing in their safes, where they were placing them and what specific features they were looking for. They also knew their audience’s motivations.

Utilising these insights, we designed and built a new website, telling Mycube’s refreshed brand story in a compelling way while helping users navigate the range to drive conversion.