Digital

Studio Almond 16 Hyoumankind

Finalist
2024 E-Commerce Websites (new 2024)
Credits
  • Pou Auaha / Creative Director
    Monica Murton
  • Pou Rautaki / Strategic Lead
    Alex Murton
  • Ringatoi Matua / Design Director
    Daisy Zou
  • Ngā Kaimahi / Team Members
    Gina Kelly, Claudia Henty, Alyona Rogovaya, Ahmad Bilal, Nauman Samejo
  • Kaitautoko / Contributors
    Tom Crampin, Nicholas Shackleton
  • Client
    Steph Wyborn
Description:

“If Apple made a pillow, this would be it.”

With slow-release memory foam and an ergonomic design that took 10 years of research and development to create, Hyoumankind founder, Steph Wyborn reinvented the pillow.

By incorporating technical functionality, soft design features and slow browsing, we created a gentle user experience that was simultaneously high-tech.

A strategic product hierarchy, tactical user flows and animation work together to convert customers and increase sales.