Judge's comments:

Layers of depth to this piece. Nice use of restraint which is reflective of the brand and comes through in the design experience. There were also some well placed easter eggs to make you smile.

Description:

Hospitality heavyweight, Acme came to us to design and build a custom ecommerce site, while giving their brand a glow-up.

Having unlocked a new D2C audience of at-home baristas through the pandemic, their new site needed to educate users on their immense range of cups to boost conversions.

By creating clear user pathways, an intuitive design and interactive features, we helped customers find the perfect cup for their preferred cup of joe.

Unexpected moments of joyful animation are peppered throughout the site, delighting customers while encouraging them to explore the range further and make a purchase.

A refined Acme brand is reinforced at every turn, championing their expertise, while showing site visitors why they're the go-to choice for baristas all over the world.