Studio Almond 16 ACME Cups

Finalist
Credits
  • Pou Auaha / Creative Director
    Monica Murton
  • Pou Rautaki / Strategic Lead
    Alex Murton
  • Ringatoi Matua / Design Director
    Daisy Zou
  • Ngā Kaimahi / Team Members
    Dan Bisley, Gina Kelly, Kelly Rayner, Sam Taylor, Ahmad Bilal, Alyona Rogovaya
  • Client
    Patrick Kennedy & Megan Wyper
Description:

Hospitality heavyweight, Acme came to us to design and build a custom ecommerce site, while giving their brand a glow-up.

Having unlocked a new D2C audience of at-home baristas through the pandemic, their new site needed to educate users on their immense range of cups to boost conversions.

By creating clear user pathways, an intuitive design and interactive features, we helped customers find the perfect cup for their preferred cup of joe.

Unexpected moments of joyful animation are peppered throughout the site, delighting customers while encouraging them to explore the range further and make a purchase.

A refined Acme brand is reinforced at every turn, championing their expertise, while showing site visitors why they're the go-to choice for baristas all over the world.