Description:

How do you begin transforming something from stigmatised to normalised?

It starts with ‘hello’.

Hello Period wants to change the period care industry for good. A New Zealand-based company founded by two childhood friends, Hello Period was born from the desire to shake up the products and perceptions associated with periods.

Despite approximately 1.8 billion people menstruating worldwide each month (unicef.org), it’s a topic that is typically taboo. It is estimated one person will use an estimated 18,000 single-use period products in their lifetime (helloperiod.com).

Hello Period is here to disestablish the status quo. To take period care from disposable to reusable, secretive to inclusive, clinical to educational.

As a B-Corp, Climate Positive certified business strongly focused on social impact and education, Hello Period approached us to create a website that goes beyond an online shop and brings its ethos to life.

‘Hello’ is the spark that ignites connections. We envisaged helloperiod.com as an ice-breaker. Colourful, casual, and conversational, it brings the joy one may find when visiting their favourite skincare or haircare brand online and applies it to healthcare.

Whether you’re taking the first step in your sustainable period care journey, or topping up your tried and true products, the website makes it easy. Simple to navigate, it presents traditionally ‘uncomfortable’ information in an approachable way.

It brings period cups, discs and period underwear to the forefront. A new normal. With the interactive hub, you can delve into all the often pondered (and often unanswered) questions. From the ‘How to measure your cervix’ quiz to detailed ‘How to use’ product guides, often unapproachable topics are now yours to understand. Video, illustrations and step-by-step instructions complete the educational experience.

Throughout, colour is celebrated. Light pastels are paired with bold hues, with the palette drawing directly from the product colourways. Patterns found on the recyclable packaging are overlaid throughout, tying the tangible and intangible brand pieces together. Typography is big and bold. A tiny drop of ‘blood’ assists you while you navigate through the shop.

Beyond retail, the website also is a platform for outreach. Sign up to join the Bloody Good Workplace Programme, where your workplace can support staff with periods via education and funded products. You can also donate to those in need of period care, alongside Hello Period’s own pledge of donating 2 per cent of revenue.

With Hello Period, we have created a safe space. Where choice matters, education is free and stigmas are smashed. A space where you’re not just purchasing a product, you’re doing your bit to save millions of single-use products from landfill and helping combat period poverty.