Description:

DuCo is a family-owned business with deep roots in the Waikato. Originally established as Brewery Joinery in 1968, it designs, manufactures and instals premium joinery across the North Island. After more than half a century in business, a rebrand was the natural next step.

Large scale commercial and high end residential work is DuCo’s bread and butter. Its existing branding and online presence was dated and didn’t reflect the calibre of its projects. The desire wasn’t to change the essence or offering of the brand, but bring its excellence into focus. Same exceptional workmanship, same expert service — with a new look to see it through the next 50 years.

We created ducogroup.co.nz to embody this new era, while celebrating the heritage of the company. We envisaged an informative and inspiring space where everyone from architects to everyday homeowners can connect with DuCo ahead of their next project.

With the target audience ranging from industry insider to layman, our emphasis was on ensuring seamless structure and easily digestibility of information. Whether you’re interested in the technical specifications of thermal performance or how DuCo joinery might look in your home, we wanted it to be available at your fingertips.

Much like the care and precision that goes into crafting a blueprint, our approach was to create a highly visual guide, presenting a world of possibilities on the page.

Skewing away from aesthetics typically associated with industrial companies, the website leans into architectural inspired design moments. Bold colour pops and strong typography are paired with crisp photography. Light touch animations add dynamism and interest as you scroll. Copy and imagery are organised into ‘windows’ of information, a nod to DuCo’s core products.

This idea of bringing products out of the workshop and onto the page is present throughout. Slide to load effects evoke the feeling of sliding doors, while gaussian blur on hover actions and behind the navigation emulate an etched glass effect. Hover on the ‘Product’ drop down and architectural drawings of window and door variations appear.

Products are showcased in situ, with Duco’s extensive portfolio showcased in the ‘Project’ and ‘Gallery’ sections. Deep dive into the details of each project, or browse the gallery and hover over imagery to see exactly which products were used.

The ‘Colours’ hub allows customers to envisage what DuCo joinery could like at their project. Using the interactive feature, different joinery options can be visualised with various colours and finishes so you can easily see which one may be right for you.

This website marks a new chapter in a family business’ history. It has created the platform needed for DuCo to continue championing local manufacturing and design excellence into the future. Here’s to another 50 years.