Previously Unavailable 12 TRA Tracksuit

  • Pou Auaha / Creative Directors
    James Hurman, Phoebe Devine
  • Pou Rautaki / Strategic Leads
    Antony Ede, Connon Bray, Connor Archbold, Matt Herbert, Mikayla Hopkins, Hannah Cooke
  • Ringatoi Matua / Design Directors
    Hannah Small, Harry Flett, Anna-Maree Leigh
  • Ngā Kaimahi / Team Members
    Hamish Mathieson, Georgina Stone, Skyla Caldwell, Monaleen Carabron, Andrew Gale, Katie Kutia, Adrian Stone, Ben Duff, Ashish Ansurkar, Tracksuit Team, Previously Unavailable Team, TRA Team
  • Kaitautoko / Contributors
    Harry Burt, Studio Butter
  • Client

The marketing world is awash with short-term digital performance metrics like conversion rates and costs of acquisition. But we know that brand building is what creates longer term sales growth and profitability. Historically, tracking brand metrics like awareness and consideration has been too expensive for smaller companies ($100K+ per year). We set out to provide brand tracking at a fraction of the cost, so that any company could have a dashboard of long-term brand metrics alongside their existing dashboards of short-term performance metrics. We also set out to become champions of brand building – helping brand marketers demonstrate the results of their work to their exec and board to reinforce the value of what they do.

Tracksuit now tracks 2,300 brands across New Zealand, Australia, US and UK and is one of the fastest growing SAAS startups in New Zealand’s history.