Digital

Journey 22 Melodownz | Melo Mayhem

2020 Digital Products
Credits
  • Pou Auaha / Creative Directors
    Dane Tatana, Eilish Out-O'Reilly
  • Ringatoi Matua / Design Director
    Eilish Out-O'Reilly
  • Ngā Kaimahi / Team Members
    Adam Mądrzejewski, Liz Lorigan, Dennis Vasquez, Hitesh Chaudhari, Johnson Rajamani, Dario Salutt
  • Client
    Universal Music Group New Zealand
Judge's comments:

Melodownz is instantly addictive, delightful and funny. The throwback to the 90s arcade game era was a fresh way to promote a new music video that speaks to its target audience. The game is also free to play online. Love the easter eggs. Yahhh.