Edition 5 Yourcar
Design DirectorsScott Kennedy, Jodie Catterall
Team MembersAaron Birch, Jack Harley, Inigo Manaloto, Kevin Varela, Kok Hong Leon Le, Anthony Grant, Matt Whiting
ContributorsMark Hurley, Ben Harris, Jacky Jiang
Despite over one million new vehicles selling in Australasia each year, the experience is outdated, uncomfortable, and time-consuming. With a lack of digital solutions, customers are told when and how to buy.
After working in the industry for almost a decade; Jack Harley was tired of working in what felt like a very old-fashioned approach. Especially since innovative technology-first solutions seemed to have modernised almost every other industry.
Yourcar’s mission was to reimagine the process of buying a new vehicle, give transparency to buyers with a more personalised experience, and just as importantly, empower passionate car dealers to sell more vehicles.
Our biggest challenge was designing a solution that didn’t just add value to new buyers, but was also a tool dealerships could effortlessly adopt.
Through customer interviews and roleplaying the experience, we gained invaluable insight into just how tired the current model was, and what aspects we could automate.
To our surprise, only 33% of those we spoke to said on-road costs were a major factor in their buying decision. The majority prioritised personalisation, convenience and an overall efficient experience.
One way we met these expectations was by designing a customer dashboard where buyers can manage enquiries, review and compare offers, and even book a test drive – allowing buyers to easily make suitable decisions at a pace and location that works for them.
Understanding that 89% of new vehicle sales are sold on a finance plan, we designed a comprehensive pre-approval process within the platform. This empowers buyers to privately and securely obtain finance without the paperwork, and awkward conversation with a dealer.
For dealers, Yourcar needed to be as low-touch and unobtrusive as possible to ensure adoption at scale. Consulting directly with dealers, we reimagined clunky sales spreadsheets and embedded this into a user-friendly interface. Now, vehicle offers can be shared and negotiated with genuinely interested buyers, without the need for a single face-to-face consultation.
Technical Resolution & Craft
Legacy systems made car-buying a tiresome process – something as exciting as buying a new car, felt synonymous with buying life insurance.
Yourcar invigorates this space by providing a customer-centric solution that is on par with the innovation seen elsewhere. Discover and design your dream vehicle, and get the best price from registered dealerships around the country before the day is done.
For dealers, Yourcar is a lead generation platform – delivering qualified customers straight to their inbox. The automation suite enables dealers to plan and set out their best offers in advance. Yourcar also integrates with a dealer’s CRM so they can manage new customers with ease.