Digital

Assembly 45 Colenso BBDO 36 Breast Cancer Foundation 'Pre Check'

Digital Products 2020 Credits
  • Design Directors
    Matt von Trott, Maria Devereux
  • Team Members
    Matt Wilson, Craig Speakman, Elliot Stronge, Clare Bone
  • Contributors
    Claudio Varoli Piazza, Jodie Heron, Haylie Craig, Anna Markova, Fabio Cigliano, Ellen Fromm, Nick Worthington, Levi Slavin, The New Zealand Breast Cancer Foundation
  • Client
    Breast Cancer Foundation NZ / Colenso BBDO
Judge's comments:

Pre Check is an elegantly designed interactive app – the multi-sensory elements brings to life the physical nature of feeling something unexpected through haptic feedback. The design itself is user-friendly, requires little understanding to get started and motivates you to take action. In addition, the social impact is significant, it’s something that can be passed on between friends, families and communities, creating discussion on a topic that can easily be seen as taboo, with the very real outcome of saving lives.