Assembly 45 Colenso BBDO 37 Breast Cancer Foundation 'Pre Check'
Design DirectorsMatt von Trott, Maria Devereux
Team MembersMatt Wilson, Craig Speakman, Elliot Stronge, Clare Bone
ContributorsClaudio Varoli Piazza, Jodie Heron, Haylie Craig, Anna Markova, Fabio Cigliano, Ellen Fromm, Nick Worthington, Levi Slavin, The New Zealand Breast Cancer Foundation
ClientBreast Cancer Foundation NZ / Colenso BBDO
Pre Check is an elegantly designed interactive app – the multi-sensory elements brings to life the physical nature of feeling something unexpected through haptic feedback. The design itself is user-friendly, requires little understanding to get started and motivates you to take action. In addition, the social impact is significant, it’s something that can be passed on between friends, families and communities, creating discussion on a topic that can easily be seen as taboo, with the very real outcome of saving lives.