Description:

The modern vitamin aisle is full of brands with pretty bottles, but it still feels empty. Habit wanted to change that. We didn’t focus on nutrients. We focused on making daily wellness feel personal and achievable.

We launched Habbie, a seven-foot mascot designed to make vitamins lovable and impossible to forget. Silent but full of personality, Habbie became the face of the campaign, connecting with consumers across TikTok, retail and real-life activations.

The campaign generated over 130 million impressions, with content that gained millions of views and thousands of shares. Habbie helped Habit move beyond product to build a community and a brand people feel connected to, because no one dreams of nutrients. They dream of feeling better.