Digital

Special Group 171 Good Morning World

2020 Digital Campaigns
Credits
  • Pou Auaha / Creative Directors
    Tony Bradbourne, Stu Mallarkey, Tom Martin, Julian Schreiber, Jack Nunn, Nils Eberhardt
  • Ringatoi Matua / Design Director
    Heath Lowe
  • Ngā Kaimahi / Team Members
    Rory Gallery, Michael Redwood, Storm Day, Sandra Daniel, Pip Shepherd, Amelia Daly, Rachael Williams, Daisy Conroy-Botica, Bonnie Shum, Isabeau Brimeau, Callum Orr, Katie Mortensen, Cade Heyde, Lindsey Evans, Celia Garforth, Michelle Braslin, Sinead Kelly, Nick Lilley, Sharon Gray, Jesse McCallum
  • Kaitautoko / Contributors
    Dylan Pharazyn, Charlotte Evans, Mark Burrows, Zoe McIntosh, Fiona King, Ben Dailey, Andy Mauger, Ben Chesters, Alex O’Shaughnessy, Nathan Pickles, Max Scott, Darryl Ward
  • Client
    Tourism New Zealand
Judge's comments:

Good Morning World is a gift to the world from New Zealand, highlighting the essence of doing things the humble, Kiwi D.I.Y way: low-cost but high-quality, resulting in an impressive social and global reach. This is the kind of thing you want to wake up in the morning to and see in your feed. Spreading positive vibes to kick off each day, in a world that is not so nice right now.