Resn 56 House of Maserati: 2020 Launch Trilogy

  • Client

Italian carmaker Maserati had an ambitious year planned for 2020, including three global vehicle launches and a refresh of their brand voice and visual identity. When COVID-19 hit, their original plans were disrupted and they approached us to reimagine their 2020 launches for a connected global audience. The ambitious schedule consisted of three back-to-back launches over three months: the Ghibli Hybrid in July, the Trofeo Collection in August, and the MMXX Maserati Day Experience in September.