Judge's comments:

The Judges loved the innovative use of live sharing to facilitate collaboration between a wide audience. The shared presentation concept embodied the idea of collaboration bringing two brands together to create a future state. The resulting experience and aesthetic was beautiful and on-point for the brands.

Description:

Adidas | AllBirds FUTURECRAFT.FOOTPRINT was an unprecedented collaboration between two competitors that aimed to speed up the industry’s journey towards carbon neutrality.

We had the opportunity to stage a live digital launch to celebrate this incredible collaboration and promote the low-carbon FUTURECRAFT.FOOTPRINT shoe. Our approach was to create a live digital event that focused on the theme of collaboration. We brought together adidas and Allbirds remotely, from all over the globe, on a collaborative digital canvas—giving the two teams a chance to share their knowledge on how they created their lowest carbon emissions performance running shoe, in just 12 months and giving the audience a chance to collaborate and interact with the teams to create an amazing launch.