LandLAB 19 Ko Te Pūkākī 2040: Titiro Whānui Publication

Credits
  • Pou Auaha / Creative Directors
    Ethan Reid, Bela Grimsdale
  • Pou Rautaki / Strategic Lead
    Jessica Hiscox
  • Pou Taketake / Cultural Lead
    Phil Wihongi
  • Ngā Kaimahi / Team Member
    Izzy Ussher
  • Client
    Ngāti Whatua Ōrākei
Description:

Ko Te Pūkākī: 2040 is a unique NWŌ-led regeneration programme to establish a thriving, resilient and abundant taiao which places their people, practices and culture at the heart of this kaupapa. Providing a framework that sets the pathway for the continued regeneration of the whenua until 2040.

This entry explores a graphic design and drawing process to create a publication of meaning, beauty and depth. KTP:2040 provides an access point for uri (descendants), the local community, local government and environmental stakeholders, inviting all audiences to understand the broader kaupapa of the project, and a window into the status of regeneration work on the ground. It is a strong statement of whakapapa and belonging, of a people being native and natural in their place.

Ngāti Whātua Ōrākei have led a design team through an immersive collaborative process in the shaping of this work with the tools of design, landscape architecture and ecology, and in particular providing support for mapping and graphic communication of the kaupapa. It is here that these tools and geo-spatial technologies have meshed with mātauranga Ōrākei to create a unique and place-led regeneration plan which articulates the intent, the aspiration and the reverence NWŌ hold for their whenua.

The strong collaboration between the designers and Ngāti Whātua Ōrākei imparted a sound landscape-based knowledge, and a unique graphic character and beauty that carries the intent and aspirations of the tribe. A direct objective of the tribe was that the publication speaks directly of and to the whenua itself.

The tenor of the graphics carries an underlying subtlety and humility with clarity, all characteristics highly valued by the tribe. From a tribal perspective, the publication captures a vital essence of the landscape, seascape, skyscape and heartscape of this place, establishing a tribal graphic approach and identity that will be carried forward into other tribal kaupapa.

Ultimately Ko Te Pūkākī is a statement of intent, a manifesto for change, and a call to arms. It establishes a unique urban indigenous practice for environmental regeneration that is deeply interwoven with tribal culture and these lands. It is a collaborative, meaningful and elegant gift to those who have gone before, to those yet to come and importantly to the special place in the world that Ngāti Whātua Ōrākei call theirs.