Clemenger BBDO Limited 21 Glue Society Mixed Meds

  • Pou Auaha / Creative Director
    Brigid Alkema
  • Ringatoi Matua / Design Directors
    Steve Hansen, JP Twaalfhoven, Pete Baker
  • Ngā Kaimahi / Team Members
    Frances Cooke, Alex Metson, Sally Hooper, Rachel Turner, Emma Brown, Lisa Divett, Andy Graham, Christina Hazard, Carne Godfrey, Lauren Cooke, Nikki Gates, Paul Graham, Ryan Stevenson
  • Kaitautoko / Contributors
    Michael Ritchie, Pip Smart, Jasmin Helliar, Mark Foster, Matt Henley, Nick Weir, Andrea Davis, Human Dynamo, Kate Mcgill, Luke Crethar, Scott Stirling, Stefaan Van Leuven, Jonothan Mihaljevich, Chris Ward, Steve Boniface, Becci Manson, Jake Firman, Mel Falconer, Kirsten Chin, Charlotte Eastman
  • Client
    Waka Kotahi NZ Transport Agency
Judge's comments:

The level of craft and art direction on a complex topic will help save lives with this highly original design solution. It preempts a larger issue looming for Aotearoa inventing a new language and narrative in an unexpected way.


78% of New Zealand drivers who die in drug-related crashes don’t have just one substance in their system. They have a combination. Often prescription medication is one of them. These drivers are Mixed Driving.

This impairment is introduced with an unsettling line of Mixed Meds: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. Making the unseen causes of harm on our roads visible and visceral.