Strategy Creative 127 Drive Community Toolkit
Creative DirectorsOliver Ward, Matt Innes, Fraser Callaway
Team MembersHarry Boyd, Paris Frost, Ryan Shields, Rosie Hough, Chris Rowe, Roydon Misseldine
ContributorsLift Education, Andrea Amies, Nicola Gates, Rebecca Whiting, Simon O'Brien, George Vaeau, Gary Pay, Mixt, Flying Saucer
ClientNZ Transport Agency, ACC
This simple idea and beautifully designed toolkit is a fantastic demonstration of identifying a root cause problem and tackling it by listening carefully to the communities who will use the final product. The toolkit is adaptive to meet the needs of the users in hard to reach communities.