McCarthy 109 Habit Sticks

Credits
  • Pou Auaha / Creative Director
    Stephen McCarthy
  • Ringatoi Matua / Design Director
    Nik House
  • Ngā Kaimahi / Team Members
    Scott Bolton, Richard M. Burson
  • Kaitautoko / Contributors
    Make Collective, Tim Chesney, Claire Jones
  • Client
    Allright
Judge's comments:

New Year resolutions are finally going to mean something beyond January. If you want to make a new habit stick… get yourself a habit stick of course! The judges were impressed with how age-old impediments to making changes to your habits were addressed in a beautifully simple and tactile solution. And it’s useful to everyone, even toddlers learning to do their business in the right place!