Moving Image

BUCK Design 13 The Innovator

Long Form 2016 Credits
  • Creative Director
    Gareth O'Brien
  • Design Director
    Lucas Brooking
  • Client
    The Woolmark Company
Judge's comments:

A beautiful realised entry. The perfect amount of restraint in the animation combined with clever character design and exquisite lighting and rendering sets the piece apart as the clear gold winner in this category.

A benchmark for design and animation - the Innovator is the job everyone wishes they had done. There is no denying it is the worthy recipient of the purple this year.