Sons & Co. 79 Alt Group 142 Te Oro
Creative DirectorsTimothy Kelleher, Dean Poole
Team MembersMatthew Arnold, Greg Brown, Kris Lane, Tyrone Ohia, Jinki Cambronero
An almost perfect translation of both the brand and the building’s essence into the digital realm. This low-tech introduction of a new facility to its community demonstrates superb use of the browser canvas at all sizes, while never losing site of its target demographic or sense of self. A bold palette, custom typeface and inspiring photography seal the deal.
In a very close race, this entry told a great design story. While the promotional materials for community buildings can sometimes tend to the uninspired, this site had the polar opposite effect — it made us want to visit Te Oro. A seamless distillation of the Centre's brand, people and culture, and a triumph of modern web practices.