Designworks 122 WW100: WW1 Centenary Brand

Large Brand Identity 2013 Credits
  • Design Director
    Sven Baker
  • Creative Director
    Sven Baker
  • Team Member
    Paul Johnson
  • Client
    Ministry of Culture and Heritage
Judge's comments:

The judges commented on the Gold winning MetService brand identity in glowing terms for it’s delightful ‘day in the life of’ narrative. Strong use of few colours, just black and fluoro yellow, friendly icons and typography present an honest, but compelling contemporary Kiwi organization to the world.