Designworks 122 Moana New Zealand
Creative DirectorJef Wong
Design DirectorMichelle Dowd
Team MembersSarah Melrose, Nikki Scott, Leah Surynt, Ryan Campbell, Mike Pepper (Strategy), Sam Currie (Strategy), Damian Alexander, Nicky Lloyd
ContributorsKieran Scott, Toaki Okano, Simon Shaw, Jules Tran
ClientMoana New Zealand
A big move for an organisation creating a brand that has authentic and clear storytelling, depth and is executed consistently with a simple system.