Graphic
Alt Group 148 Fisher & Paykel Brand Identity
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Pou Auaha / Creative Director
Dean Poole
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Ringatoi Matua / Design Director
Zoe Ikin
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Ngā Kaimahi / Team Members
Dean Poole, Ben Corban, Felicity Stevens, Zoe Ikin, Rei Konza, Janson Chau, Aaron Edwards, Dean Murray, Helen Clegg, Tony Proffit, Hamish Clark, Alan Wolfgramm, Kennady Virak, clark Bardsley -
Client
Fisher & Paykel
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/vw/rb/l0/55/Best17FPBrandLS%20Identity-1-0-1172-0-826.jpg?k=f18cb9875d)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/qa/ws/th/ez/Best17FPBrandLS%20Identity-2-0-1172-0-826.jpg?k=185bd14ff9)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/uw/63/11/zl/Best17FPBrandLS%20Identity-3-0-1172-0-826.jpg?k=d73cdf304c)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/74/pl/q3/yn/Best17FPBrandLS%20Identity-4-0-1172-0-826.jpg?k=ead4115ae9)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/1u/4l/yw/y1/Best17FPBrandLS%20Identity-5-0-1172-0-826.jpg?k=a8e735e85a)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/ay/2e/m4/1s/Best17FPBrandLS%20Identity-6-0-1172-0-826.jpg?k=f3e24266ca)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/4d/fw/m2/7r/Best17FPBrandLS%20Identity-7-0-1172-0-826.jpg?k=be4f58393f)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/qf/ng/oz/cm/Best17FPBrandLS%20Identity-8-0-1172-0-826.jpg?k=eff90b02ac)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/p5/pr/7x/13/Best17FPBrandLS%20Identity-9-0-1172-0-826.jpg?k=d234290f76)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/iq/pn/o8/8l/Best17FPBrandLS%20Identity-10-0-1172-0-826.jpg?k=99188760d2)
Judge's comments:
Stunning body of work, amazing representation of keeping a brand on track over a long period of time.