Designworks 122 Te Papa Gallipoli Digital Experience
Creative DirectorDan Mercer
Design DirectorMichael Crosbie
Team MembersRyan Ferguson, Gareth White, Karl Madsen, David Bastian, Damian Alexander
ContributorsNick Hughes, Victoria Linton, Sally Fisher, Craig Gainsborough, Sir Richard Taylor, Guy Vasey, Michael Allerby
ClientMuseum of New Zealand Te Papa Tongarewa
A polished, immersive and highly art-directed marketing tool that charms through the use of unique, full-screen transitions. Its multiple navigation paths were never confusing, and the experience was perfectly weighted to entice viewers to see the associated exhibition.