Wellington City Council Creative and Brand 2 Get There Safely

Finalist
Credits
  • Pou Auaha / Creative Director
    Chris Mitchell
  • Ringatoi Matua / Design Directors
    Emilia Gribbin, Isaac Laughton
  • Ngā Kaimahi / Team Members
    Evan Williams, Neil Price, Amy Stewart, Wellington City Council Creative and Brand
  • Kaitautoko / Contributor
    Wellington City Council Communications and Engagement
  • Client
    Anna Blomquist
Description:

“That’s a giant eyeball?!” was one of many responses at the launch of the Get There Safely, Pedestrian Safety campaign.

Launched in March 2021, this street safety campaign explores how obscurity can indulge curiosity and ultimately alter behavioural patterns.